Established in 1947, Keel Toys is a third generation, family run business. Keel Toys is paving the path for sustainability in the plush toy aisles with revised manufacturing methods and the launch of its new range of 100% recyclable and sustainable soft toys.

KeelEco is 100% made from recycled polyester from plastic waste, while the traditional glass eyes have been replaced with cotton embroidered eyes, that both reduces each toy’s carbon footprint while giving each a unique and playful character.

To further the eco message, this range features endangered animals from the four corners of the world including, Turtle, Sloth, Tiger, Snow Leopard, Panda, Blue Whale, Great Apes and Polar Bear to name a few.

Single use plastics and bottles have become one of the hottest topics over the last few years, resulting in the increased use of recycled polyester. Recycled polyester, also known as rPET, is obtained by first collecting bottles and other plastic waste and cleaning them.

The cleaned bottles and then shredded into pellets. To create the yarn the pellets are crushed and melted which are spun into thread. This process gives plastic a second life and uses 59 per cent less energy to produce than virgin polyester.

“Just to give an example, 16 water bottles will produce enough fibre to make a 30cm toy. While much attention is given to rPET made from plastic bottles and containers thrown away by consumers, in reality polyethylene terephthalate can be recycled from both post-industrial and post-consumer input materials,” said Keel Toys.

“We are proud to say that we have already phased in the 100 per cent use of recycled polyester stuffing in all our toys. The next step for us was to design a fully sustainable range.”

Keel Toys has committed to assessing all aspects of its business to look for ways to reduce the environmental impact of its manufacturing.